Redefining Connection: The Power of Phygital Sports
What happens when you seamlessly fuse cutting-edge technology with high-intensity athletic movement? You get a global phenomenon. HADO has officially surpassed 10.5 million cumulative players worldwide!
This milestone firmly establishes HADO not merely as an entertainment novelty, but as a premier global phygital sport designed for an incredibly wide range of people. By leveling the playing field, victory in the HADO arena doesn’t rely on raw physical strength alone—it demands strategic thinking, rapid decision-making, and high-level agility, making it accessible and thrilling for everyone regardless of age, gender, or athletic background。
One Platform, Infinite Applications: Tailored for Every Sector
HADO’s unique ability to naturally bring people together in a shared physical and digital space allows it to deliver immense value across four core pillars:
Education (Active & Inclusive Learning)
Recognized globally—including at the 8th Japan ICT Education Awards—HADO serves as a powerful tool for schools. It fosters inclusive participation, drives student engagement, and supports active learning, allowing students of all physical abilities to excel together.
Corporate (Strategic Team Building)
HADO is the ultimate catalyst for the modern workplace. It forces teams to communicate, collaborate, and execute agile strategies under pressure, making it a highly effective framework for corporate training and executive alignment。
Family (Intergenerational Bonding)
By removing traditional physical barriers, HADO creates a unique arena where parents and children can compete side-by-side on equal terms, fostering meaningful, high-energy family experiences.
Community (Regional Vibrancy & Foot Traffic)
From regional festivals to commercial mall activations, HADO acts as a high-ROI crowd magnet, driving deep engagement and creating memorable touchpoints for local communities.
Shaping the Future: HADO HK is Open for Partnership
Building on this global momentum and our recent milestones—such as expansions into Saudi Arabia’s Vision 2030 projects and features at elite international competitions like the “Games of the Future” in Abu Dhabi—HADO Hong Kong is ready to scale.
Our mission is to aggressively promote and integrate this revolutionary phygital sport across Hong Kong through a diverse pipeline of upcoming tournaments, school tours, corporate leagues, and community events.
To achieve this, HADO HK actively welcomes strategic partnerships. We are looking to collaborate with:
- Corporate Leaders & HR Professionals seeking next-level employee engagement and team-building solutions.
- Educational Institutions & NGOs looking to pioneer cutting-edge, tech-driven sports programs for the youth.
- Brand Managers, Marketers, & Venue Owners aiming to leverage high-exposure, tech-forward commercial syndications to capture the lucrative youth and family demographic.
The future of sports is phygital, inclusive, and highly collaborative. Connect with HADO Hong Kong today to explore how we can engineer impactful, shared experiences and unlock new growth opportunities for your organization!
The Growth of HADO
Since its launch in 2016, HADO has expanded from a single AR sports concept into a global platform spanning entertainment, education, corporate events, and international competition.
The timeline below highlights some of the key milestones in HADO’s journey.
2016
HADO officially launched as the world’s first AR sport
2018
Expanded internationally, surpassing 10 locations worldwide
2019
Officially adopted as a school club activity at Fukuoka Daiichi High School
2022
Opened HADO ARENA ODAIBA, a flagship permanent venue in Tokyo
2023
Recognized in the prestigious “Amazing Ventures 100” selection
2024
Surpassed 1,000 corporate events delivered
2025
Reached over 2,000 educational institution adoptions and hosted international championships overseas
2025
Selected for the Japan Sports Agency’s Reiwa-Era School Physical Education Development Support Program
